Last updated: May 2026 — Lachlan McBride, Clamchamps
```htmlWelcome to Clamchamps (clamchamps.com). This page explains how our website operates financially and how that relationship affects — or more accurately, does not affect — the content you read here. Please take a moment to read this disclosure carefully before using our site.
Clamchamps is an independent Australian gambling review website operated by Lachlan McBride. The site specialises in reviewing and recommending online casinos that accept PayID as a payment method, with a particular focus on pokies available to Australian players. All editorial content, reviews, ratings, and recommendations published on this site are researched and written by Lachlan McBride.
Clamchamps earns revenue through affiliate marketing partnerships with online casino operators. This means that when you click a link on this website and subsequently register an account or make a deposit at a casino we recommend, Clamchamps may receive a commission payment from that operator. This commission comes at no additional cost to you — you will not pay more for any product or service because you arrived via a link on our site.
These affiliate relationships are the primary way Clamchamps generates income to fund ongoing research, site maintenance, and the time required to produce thorough, accurate reviews.
An affiliate link is a specially tracked URL that identifies Clamchamps as the referring website. When you click one of these links and complete a qualifying action — such as signing up or depositing — the casino's affiliate program records that referral and credits a commission to Clamchamps. The tracking is handled automatically through cookies or unique URL parameters. You are under no obligation to use our links, and you are always free to visit any casino directly.
Despite these commercial relationships, Clamchamps maintains full editorial independence. Lachlan McBride does not accept payment from operators in exchange for positive reviews, inflated ratings, or favourable placement in recommendation lists. Affiliate commissions are earned based on reader referrals only — not on the tone or content of any review.
Our casino recommendations are determined solely by the quality of each operator as assessed through our review process. Casinos that perform poorly in our evaluation will receive honest, critical reviews regardless of whether an affiliate relationship exists.
Every casino reviewed on Clamchamps is assessed against a consistent set of criteria developed by Lachlan McBride based on direct testing and industry knowledge. Our evaluation process includes:
Ratings are assigned independently and are not negotiated with operators at any stage of the review process.
In accordance with the Federal Trade Commission's guidelines on endorsements and testimonials, and consistent with Australian consumer transparency standards, Clamchamps clearly discloses its affiliate relationships wherever relevant. You may see disclosure notices placed near affiliate links throughout the site as an additional reminder.
If you have any questions about our affiliate relationships, how a specific review was conducted, or anything else related to our editorial practices, you are welcome to contact Lachlan McBride directly through the contact page at clamchamps.com. We are committed to transparency and will respond to all reasonable enquiries.
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